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The Tourism Academy's Core Values

Who we are is as important as what we do. 

We are on a mission

Our mission is to educate, empower and inspire the tourism industry, making it easier for travel professionals to advance their careers, grow their businesses and provide life-changing travel experiences to more people, responsibly.

Our Values

Our Core Values Define Who we are, How we work, and the commitment we make to you

We’re on a mission

Our mission is to educate, empower and inspire the tourism industry, making it easier for travel professionals to advance their careers, grow their businesses and provide life-changing travel experiences to more people, responsibly.

We build great solutions

We find and build solutions where others have only seen challenges.
We believe in sustainability. Online learning consumes 90% less energy and produces 85% fewer CO2 emissions than traditional training.

 

We use our training

As an online learning platform brimming with ambition, no value is greater at The Tourism Academy than We Use Our Training. Regardless of what team you’re on, your teammates expect you to use our training. Our courses are the common language of the organization, they do downright amazing things for our world and their charms are indistinguishable from magic.

 

We work as a team

What does it mean to be a team at The Tourism Academy? It means we’re heavily invested in each other and we share success. When we achieve an organizational goal, it’s a win for us all; when we miss the goal, we all strive to be better. People at The Tourism Academy value teamwork and view it as an essential quality of our culture.

We respect each other

Travel teaches us that different isn’t bad; it’s just different. We have a culture of respect and humility. We are an organization populated by genuinely smart and respectful (or “humble smart” as we like to say) people. It’s an element of our focus not only internally, but also with our customers-we know they’re the topical experts, and we listen to them.

 

Read more: Diversity, Equity & Inclusion

We are honest

Honesty starts with our internal interactions and decisions; everyone here is a part of it. In our culture, we value behavior that is straightforward and sincere. We seek the truth in things and we value an open marketplace of ideas, where the best ideas float to the top regardless of origin. Obfuscation, deceit and conflict-of-interest are unacceptable.

We keep it simple

We have always wanted to build a platform that is fast, easy and beautiful. Why? Because the alternatives for professional training and education are universally slow, painful, inconvenient, and complicated. Simplicity is in our nature. Making it easier for our users has created an enormous and lasting advantage for our organization, beyond the web platform.

We delight our users

The Tourism Academy designs solutions to meet our students’ needs. “How can they learn it?” is a far more valuable question than, “How do I teach this?” We are putting people in the center of a business function not known for it. By championing the learner, we are promulgating a worldview: that people, their businesses, communities, associations, and industry can grow together..

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