Tourism Cares’ Meaningful Map of North America

Tourism Cares Meaningful Map

A Meaningful Product Development Tool

As the way we travel continues to evolve, we have seen the demand for more authentic sustainable travel experiences continue to grow. As a direct call to action, Tourism Cares has created a tool for travel professionals that satisfies that demand and actualizes the power of travel.

The Meaningful Map of North America connects travel professionals to social and environmental impact experiences and opportunities throughout the United States, Mexico, and Canada that are bookable now and ready to explore.

Visit businesses, non-profits, and social enterprises that offer unique and hands-on cultural experiences, products, and services for travelers that can be added to your travel itineraries, creating a competitive advantage for your business and direct impact on the people + places of travel.

  • Looking for a restaurant that accepts groups? And provides delicious local cuisine AND training programs for at-risk youth?

  • Searching for new products for your gift shop? Or need a client gift? Why not pair product with purpose by purchasing candles and jewelry that benefits victims of human trafficking.

  • Interested in designing a recreational experience accessible for all? Check out providers that prioritize accessibility and inclusion in their business.

It’s all here, and more.


Who is using the map?

Tourism Cares works exclusively with the travel + tourism industry, making the primary audience for the Meaningful Map of North America travel buyers – tour operators and travel advisors.

The map is designed to be a product development tool, helping buyers to not only find unique, authentic experiences and products but to learn more up-front so they can easily determine how these organizations fit within their itineraries.

But of course, the map is not limited to buyers only. We hope that suppliers – hotels, attractions, transportation companies, trade media – will use the map to form partnerships for their businesses and include more local providers within their supply chain. And, as travel professionals, we are travelers first and encourage all of our industry colleagues to use the map when planning their North American vacations.

What kinds of organizations are eligible to be included on the map?

Organizations, social enterprises, and other businesses eligible for the map must be travel-related and be making an intentional social or environmental impact for the communities they serve.

At this phase in the Meaningful Map process, Tourism Cares is focused on products, services, experiences, or tour providers only. Accommodation providers, Visitors/Information Centers, gaming facilities, or mainstream traditional tourism attractions will not be included at this time. Additionally, Tourism Cares will focus on the United States and will expand the map to Canada and Mexico beginning in 2022.

Want to add your site to the map? Scroll down to fill out the official intake form.

How is the map different than other online travel sites?

Unlike traditional online travel sites that help travelers plan their vacations, The Meaningful Map is specifically designed for travel professionals. All of the organizations included on the map are helping to change the model of tourism – their work is directly benefiting their local community, our planet and creating pathways for more historically excluded individuals to enter and be supported by the travel + tourism industry.

These are not just nice places to visit, they are creating real change and impact for the people + places of travel.

What can destinations do to get involved?

We strongly encourage DMOs across North America to get involved with the Meaningful Map. The Tourism Cares team will provide all vetting criteria and checklists for your team to assist in pinpointing businesses and organizations within your destination that are great fits for the map.

The Meaningful Map is a program of Tourism Cares, but is designed for and is meant to be actively used by the industry. DMOs can use the map as a marketing tool, connecting their clients to new and interesting products within their city, state, or territory. To get your team involved, please email Kati to get started.

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