Tourism 101 – Management

About the Course
Tourism Management is management of all activities related to tourism business. This course introduces you to various types of tourism, geographical milieus, destination awareness, development, and management, market segmentation, tourism products and services, impacts of tourism, and trends in tourism.
Audience
This course is prepared for the beginners to help them understand the basics of tourism. The ones who are keen on taking up career in Hospitality and Tourism, this tutorial is resourceful. For all other enthusiastic readers, this course is a good learning material.
Prerequisites
We assume the reader has a basic knowledge of hotel and tourism businesses. Creativity, passion for service provision and travelling, and good communication skills are a plus.
TOURISM BASICS
What is tourism and how do we define tourism? Well, unfortunately there is no straight answer to this question! Different people, companies, Governments etc define tourism differently, which causes a number of complications and complexities.
A global sector with one of the fastest growth rates is tourism. Tourism also provides a significant portion of the foreign exchange profits and jobs in many developing nations.................
Learning about a place, culture, or destination is best accomplished through travel....................
Now let's talk about a few phrases that are regularly used in the travel and tourism sector..................
The following are significant variables that influence the growth of tourism:..............
Depending on the author's economic, psychological, geographic, and political points of view, the term "tourist demand" might mean different things to different people......................
Human psychology serves as the tourists' source of motivation. It is the element that creates satisfaction.............
According to Maslow (1943, 1954), people are driven to fulfil specific requirements, some of which are more important than others..................
Consumer behaviour (CB) refers to specific choices made by consumers to fulfil their needs and goals. It is..............
Plog categorizes tourists into three groups,.............
ABOUT TOURISM DESTINATION
The fundamental element of tourism is the destination. For the tourism industry to succeed, it is essential to..............
The milieu is called the physical, social, or psychological context in which people generally live or affect them............
The many advantages of tourism can be unlocked with the aid of destination management, which can also guarantee............
It is sensible first to assess the situation..................
MANAGING TOURISM
All activities connected to the tourist and hospitality industries fall under the umbrella of the multidisciplinary field known as tourism management..............
In this chapter, let's look at how any tourism business is organized functionally...................
The term "tourist marketing" refers to all the marketing tactics companies employ in travel and tourism..............
Customers in the tourism sector have various backgrounds, tastes, aspirations, routines, and, of course, price sensitivity..................
The method for managing market quality is known as the marketing mix. It is necessary to use various products, tools, and resources, or.....................
A notion with many different parts is a tourist product. These include places to visit, transportation options,..............
The tourism offering must meet the constantly shifting needs of the traveler for the sector to remain viable............
An intricate process goes into making a tourism product. The following desk displays the process used to create a tourism product..............
IMPACTS OF TOURISM
As you can already see, the current global tourism business has significant and wide-ranging effects............
New trends and technologies consistently disrupt whole industries, and the tourist sector is no exception.............