THE TOURISM INDUSTRY

The world is a better place thanks to people who want to develop and lead others. What make it even better are people who share the gift of their time to mentor future leaders. Thank you to everyone who strives to grow and help others succeed. It is the business version of The Lion King Song’s “Circle of Life.”

To all the individuals I have had the opportunity to lead, be led by, or watch their leadership from afar, I want to thank you for being the inspiration and foundation for The Leadership Manifesto.

Without the experiences and support from my peers and team at Ultimate Software, I wouldn’t have the opportunity to create this course.

You have allowed me to lead a great group of individuals. To be a leader of great leaders is a blessing.

Now, let me walk you through the Tourism Industry Course.

Enjoy!

WHAT IS TOURISM?

1
WHAT IS TOURISM?
0 min 30 sec

Tourism is "the act and process of spending time away from home in pursuit of recreation, relaxation, and pleasure while making use of the commercial provision of services."...................

2
LESSON 1: HOW TOURISM GOT ITS START
1 min 16 sec

Tourism has become one of the world’s most important (and lucrative) economic activities, with its impact being felt all around the globe. It’s no surprise that the history of tourism has earned great interest and importance...............

3
LESSON 2: TECHNOLOGY AND THE GLOBALIZATION OF TOURISM
1 min 52 sec

Innovations in transportation technology empowered the expansion of tourism to the masses and around the globe. When steamships and railways drove down the price of travel, once exotic destinations were now a short journey away;....................

4
LESSON 3: DAY-TRIPPERS AND DOMESTIC TOURISM
0 min 50 sec

Domestic tourism may not have the same glamorous appeal as international travel, but it has been and continues to be more meaningful to more people over a more significant period..........................

5
A CASE STUDY: THE BEACH HOLIDAY
0 min 37 sec

Following WWII, an incredible amount of international tourism grew towards the seaside vacation....................

THE BUSINESS OF TOURISM

1
THE BUSINESS OF TOURISM
0 min 29 sec

The healthiest economies are diverse and have support from multiple sectors. For many destinations, tourism brings opportunities to enhance economic diversity.........................

2
Lesson 1: THE TOURISM IMPACT
0 min 28 sec

Tourism is an extensive and growing industry worldwide. The variety of sub-segments speaks to the increasing sophistication of the tourism industry....................

3
Lesson 2: TOURISM IS AN EXPORT PRODUCT
0 min 33 sec

Tourism is both big business and one of the world's most lucrative export sectors. Export industries sell significant portions of their goods and services outside the country, bringing new money into local economies....................

4
Lesson 3: ECONOMIC DIVERSITY
0 min 39 sec

Tourism is a diverse industry that supports businesses of all types. The diversity seen in any healthy tourism economy corroborates the wide variety of tourists' interests, needs, and expectations............................

5
ADDITIONAL DATA & STATISTICAL RESEARCH
1 min 9 sec

Are you looking to build interest in tourism within your community? Here are a few places you can look to for current industry statistics and impact data that help make a compelling case for tourism investment................

THE TOURISM CUSTOMER

1
WHO ARE THE VISITORS?
0 min 22 sec

Different types of consumers - individuals, FIT, group, domestic, international, business, leisure...............

2
HOW DO THEY BUY? THE HIERARCHY OF TOURISM SALES
2 mins 22 sec

Who is a Tourist?

A tourist is a person who travels to another place for leisure, pleasure, or business. These people are typically from the same country as their destination and stay in the same socioeconomic class as before they traveled.....................

COMMON MISCONCEPTIONS

1
COMMON MISCONCEPTIONS
2 mins 38 sec

What are some misconceptions you have or have heard about the Tourism Industry?

Here is some more free consulting advice for Attractions..........................

 

FEATURES & BENEFITS

1
FEATURES & BENEFITS
0 min 30 sec

The Product One Sheet

Have you ever heard of any of the below documents?..........................

2
LESSON 1: PRODUCT PACKAGING
0 min 48 sec

Defining the visitor experience

How to communicate your products in ways that are meaningful to the audience (platinum rule)..............

3
LESSON 2: MODES OF TRANSPORTATION
9 mins 40 sec

Travel modes will be influenced by the type of package offered.

Sizeable group tours will almost always use a highway coach for ground transport or a commercial air carrier for air transport. On the other hand, smaller group tours may involve chartered aircraft, mini-bus, and even watercraft...................

MARKETING & DISTRIBUTION

1
MARKETING & DISTRIBUTION
5 mins 5 sec

Selling to Consumers

There are attractions across the country located in thriving tourist destinations. It's great to have a base of potential visitors coming to the area, which means there are plenty of things in addition to or in place of you..................

2
LESSON 1: MARKETING TO THE TRAVEL TRADE
3 mins 1 sec

What Are Tour Operators Looking for?

Tour operators look for suppliers with competitive pricing, consistent quality, and acceptable reliability standards within their market. They prefer suppliers located within the region where the tours operate, or the services are supplied...................

3
LESSON 2: DISTRIBUTION CHANNELS
1 min 33 sec

Defining Your Tourist Attraction & Activities Distribution Strategy

Whether your business is a brand-new tourist attraction being created from the ground up or a mature tour or activity that has been around for years, if you want to thrive in the digital age,.......................

4
LESSON 3: FACTORS TO CONSIDER WHEN DEFINING A DISTRIBUTION STRATEGY
2 mins 40 sec

The overarching goal of a distribution strategy is to sell more stuff – in your case, tickets and bookings – but when developing your distribution strategy, you need to get more specific than that. You start with your primary goal.................

5
LESSON 4: 21ST CENTURY DISTRIBUTION STRATEGY
2 mins 11 sec

Many primary goals described above are either driven by or require some aspect of technology and Internet connectivity..............

6
LESSON 5: MITIGATING THE GAPS
1 min 33 sec

Right now, there's no single solution that can do everything at scale: you can't sell all your tickets by yourself;..................

7
MARKETING TOOLKIT – SUPPORTING RESOURCES
0 min 3 sec

Profile Sheet......................

SELLING TO THE TRADE

1
SELLING TO THE TRADE
0 min 7 sec

The role of sales/salespeople, best practice sales Strategies,...................

2
LESSON 1: SELLING TO INTERNATIONAL MARKETS
5 mins 40 sec

The world may be shrinking in terms of ease of communication, but cultural differences are still highly prominent in terms of sales techniques. How you navigate the challenges of a local market,................

3
REVIEWS – MANAGING ONLINE REVIEW PLATFORMS & GETTING BETTER REVIEWS
0 min 2 sec

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Enrolled: 2 students
Duration: 47 mins 44 sec
Lectures: 26
THE TOURISM INDUSTRY
Price:
Free
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