Strategic planning in tourism industry
The concept of strategic planning as well as knowledge of some of the key methods to identify and analyse opportunities
Analyze tourism business environment, manage organizational processes and quickly react to the changing market environment
Recognize different components of strategic planning and to use acquired knowledge in the implementation of tourism company strategy and development of effective strategic leadership
In this module you will learn about strategic planning in a tourism setting. The main focus is to provide you with the practical knowledge and tools, to be able to analyze the tourism business environment and identify and analyze new opportunities emerging on the national and international tourism markets, assess target markets and determine their potential.
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Strategic planning in tourism industry
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