4.6 out of 5
31 reviews on Udemy

Online Course Creation for Businesses

Use online courses as a Marketing Strategy for your company: increase Brand Awareness, Generate Leads, Build a Community
Pavel N. | Business | Innovation | Video
302 students enrolled
English [Auto]
How to Create Quality Online Courses
How to Increase Your Brand Awareness
How to Generate Leads through Online Courses
How to use Online Courses as a Marketing Channel

Every business should have an Online Course strategy because this format is experiencing fast growth around the world. You can take advantage of the organic reach provided by course platforms such as Udemy to attract tens of thousands of students. You can then benefit from this audience by generating leads for your main business service and expanding your community, all while making additional revenue. Basically, online courses can be an extremely powerful content marketing strategy. Also, they cross-over perfectly with a YouTube channel, a Facebook group and your other online properties such as a Blog on your website.

Creating online courses makes sense for a lot of kinds of traditional businesses such as:

  • Services

  • Coaching / Training

  • Retail / eCommerce

  • Manufacturing

  • And many others…

Most of the time there is a way to create a useful online course and position it perfectly inside your value chain, no matter the size of your business: individual, SME or a Big Corporation. But it’s not easy to pull off for the following reasons:

  • Your course success depends on social validation: ratings, conversion & engagement level. You need to apply the best techniques in order to make students love your course.

  • Many categories are saturated: online courses are a phenomenal opportunity, and it didn’t go unnoticed. These days, it might be hard to break through the SEO rankings into the Top courses. But again, with the right techniques, it’s always possible to make it.

  • Creation is actually hard: there are a lot of things to consider and do right, like organizing your curriculum, writing the content, recording videos, creating animations, editing, designing your landing page, promoting, and much more. All of this requires a diverse set of skills that is not easy to master.

You will learn absolutely everything you need to know in this course. And although this course is specifically designed for companies, individual instructors who want to make a career out of online courses can also take it and simply ignore the lectures that concern businesses only.

✅ Created by Business Disruptors

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.6 out of 5
31 Ratings

Detailed Rating

Stars 5
Stars 4
Stars 3
Stars 2
Stars 1
30-Day Money-Back Guarantee


4 hours on-demand video
10 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion
Online Course Creation for Businesses
$189.99 $160