Storytelling – Tourism’s Rich History and Current Economics
How would your business thrive if you were the first to build a footprint in a new destination? Imagine the opportunity you’d have to own desirable new product, exciting experiences and innovative itineraries while your competitors are dusting off tired packages from twenty years ago. Need to earn community support for developing your region as a tourism destination? This course has got you covered too.
In this fun, quick course, you’ll learn how tourism has grown to be one of the world’s biggest industries. We’ll show you how major destinations sprung up around the globe. You’ll step away from this course knowing how to spot emerging destinations and exciting tour products that inspire a new generation of customers so you can sell more trips.
We break down complex economic data, open up the resource library and put you in touch with industry leaders so you have the tools you need to convince your stakeholders. Tourism is a concept, an industry and a valuable commodity! Let’s take a look, together, at these fascinating, practical trends from both domestic and international marketplaces so you can be more successful!
A brief history of tourism growth, development, local and global impact.
Meet your instructor: Stephen Ekstrom, tourism industry expert and self-described nerd. Stephen explains what this course will cover and how students will be able to apply their new skills to get ahead in business.
A complete course workbook with reference materials, activities, and additional resources.
Tools so that students can interact better with each other, their instructor and support teams from The Tourism Academy.
Defining Tourism & Industry Origins
The definition and distinction of tourism from other forms of travel.
Instructor, Stephen Ekstrom, introduces students to the start of an industry, its historic origins and early expansion.
The rise of accessibility, innovation, business & interest before WWII.
Tourism becomes an economic engine and globalization becomes an industry strength.
Applying course content to your own experience, an ongoing course discussion.
Daytrippers & Domestic Tourism
Big cities, mass transportation options and the need for a weekend getaway. We're taking a look at how day trips and domestic tourism really took off.
Exploring a case study, easily related to destinations worldwide.
A single question quick quiz.
Industrialization: The Business of Tourism
A quick look at how tourism development has impacted communities, economies, and resources worldwide.
1 in 10 jobs worldwide are generated by travel and tourism. Take a look at some of the data and statistics.
Growing local economies by bringing in outside dollars.
Examining the diversity we see in healthy tourism economies attests to the wide variety of interests, needs and expectations of tourists.
A collection of respected and reliable sources for economic data and statistics related to tourism development.
A four question quiz.